Pi Day is celebrated promote Tau Beta Pi and increase awareness of the Iowa Alpha Chapter among engineering students, faculty members and visitors to the University. The event takes place in the atrium of the Student Innovation Center, as central location through which many engineering students pass on their way to class. When the actual Pi day, March 13 is during Spring Break the occasion is celebrated the week prior to Spring Break. Forty pies (Apple, Cherry, Peach and Strawberry-Rhubarb) are purchased and 314 pieces (100*pi) pieces of pie placed in individual pie containers are distributed.